More About...
Forum
Festival Schedule

Recipe Contest
Sponsors
Exhibitors
• Growers 
  Workshop

Spread the Word
• Press Releases
  • Recipe Contest
  • Fest  
    Announcement 

Help us out
Volunteer/Donate


2004 Fest Home

REAP Home




Food for Thought Festival 2004

Press Release 


August 26
, 2004
Madison

FOR IMMEDIATE RELEASE THROUGH SEPTEMBER 18, 2004 

Contact: Erin Oliver at eoliver@biodiverse.org or 608-335-4445

or Miriam Grunes, miriamg@reapfoodgroup.org  608-294-1114  

Sixth Annual Food For Thought Festival
Daily Special: Real Meals from Local Fields

Meet some urban chickens, try your hand at canning, and taste something new, at the sixth annual Food for Thought Festival taking place on September 17 and 18.  

The festival’s theme, “Daily Special: Real Meals from Local Fields,” is a celebration of the many opportunities we have in Wisconsin to eat pleasurably, healthfully and sustainably every day of the year.

“Delicious local food is not just a summertime treat,” Grunes said. “We hope that folks who attend the festival will see ways they can savor local foods every day of the year, not just for special occasions, but for simple meals as well.”

Keynote speaker Eliot Coleman, an innovative organic grower and co-owner of Four Season Farm in Maine, will inspire listeners with the possibilities of growing and eating fresh local food year-round.  Joining him will be Guest Restaurateur Tod Murphy, of The Farmer’s Diner in Barre, Vermont.  Murphy runs a diner with a difference—most of the menu is grown within 70 miles of his front door.

Saturday’s events, from 8 a.m. – 1 p.m. on Martin Luther King, Jr. Blvd. just off the Capitol Square in Madison, will include speeches by Coleman and Murphy.  Cooking demonstrations will be performed by winners of the Food for Thought recipe contest, by renowned food writer Barbara Damrosch, by Patrick O’Halloran of Lombardino’s restaurant, and by Lisa Krivist of Inn Serendipity.  Other highlights include booksigning by Eliot Coleman and Barbara Damrosch, kids’ activities, vendors and exhibitors, salsa and cheese making demonstrations, the Jolly Giants stilt walkers, recipe contest awards, a raffle, and much more.

On Friday evening, Coleman will give a lecture titled “Real Meals from Local Fields: Beyond Organic” at 7:30 p.m. at Bascom Hall on the UW-Madison campus.  A panel discussion will follow, with panelists Tod Murphy, noted organic grower and author Barbara Damrosch, and local organic farmer Richard deWilde of Harmony Valley Farm.  Larry Meiller, host of Wisconsin Public Radio’s “Conversations with Larry Meiller” will moderate the discussion.

Featured guests will continue the tradition of bringing recognized experts on food and food systems to Madison. 

“Both Eliot Coleman and Tod Murphy are innovators in bringing food to local tables in their communities,” said Miriam Grunes, Executive Director of festival sponsor R.E.A.P. Food Group, a local nonprofit organization dedicated to promoting the development of an environmentally sustainable, economically just, and healthful food system in and around Madison.  “Eliot is a pioneer in growing fresh vegetables in ‘the other eight months.’  Behind the scenes of a simple diner, Tod is recreating the food system that every American community once had.  By featuring these two visonaries, we showcase the possibilities of eating locally in every season.”

The core of the festival will be over 60 exhibitors with information, demonstrations, food and much more.  Those attending the festival will have the chance to- try unusual foods (including huitlacoche or corn smut – a traditional food in Central America), wrangle chickens and make 24-carrot necklaces at the children’s tent, and learn to prepare some fabulous, distinctively Wisconsin dishes.

One of the most anticipated traditions at the festival is the announcement of the “Daily Special” recipe contest winners.  Contest entries feature regional produce and products.  There will be a preparation demonstration of one of the entries and the grand prizewinner will receive a $500 culinary vacation. 

All festival events are free and open to the public.

“What started out as an occasion to bring attention to local food initiatives has become a Madison tradition” says Grunes.  The first festival was held in 1998 and has continued to grow in popularity each year.  “We have more booths and exhibitors this year than ever before, full of new tastes and ideas,” says Grunes.

The annual festival is joined each year by celebrity guests.  Speakers and chefs from past festivals include Gary Paul Nabhan, author of “Coming Home to Eat,” Alice Waters, owner of Chez Panisse in Berkeley, California, Francis Moore Lappe, author of “Diet for a Small Planet,” and Rick Bayless of Frontrera Grill in Chicago.

The festival is made possible by the generous support of  Whole Foods Market, Natural Ovens Bakery, Organic Valley Family of Farms, Williamson Street Grocery Cooperative, Johnson Block & Co., MATC Culinary Arts Dept., Divine Chocolate (distributed by SERRV International), Home Grown Wisconsin, Isthmus Publishing, Marigold Kitchen, Roden Creative, L’Etoile Restaurant, Prairie Dock Farm, WisconsinGuide Magazine,  UW Lectures Committee, UW Dept of Agriculture and Applied Economics, UW Center for Integrated Agricultural Systems, UW Dept of Rural Sociology, UW Dept of Agronomy, UW Dept of Horticulture, and F.H. King Students of Sustainble Agriculture.

For more festival information and the latest listing of activities, locations and times, please see the festival web site at www.reapfoodgroup.org/FFTF2004/index.htm.



The Food for Thought Festival is coordinated by the REAP Food Group.
If you'd like to get involved with REAP, please contact info@reapfoodgroup.org.