Nourishing the links between land and table


Buy Fresh Buy Local connects diners, farmers, chefs, and food service operations to build lasting relationships, develop market opportunities for locally grown products, and provide consumers with more opportunities to eat delicious sustainable and local food!

Buy Fresh Buy Local partners spend millions of dollars on local food each year,
purchasing sustainable food products from hundreds of producers.


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The Buy Fresh Buy Local Pledge

All Buy Fresh Buy Local partners pledge that they:

  • Support Wisconsin farmers and local food businesses
  • Promote a more sustainable, regional food system
  • Harvest YesteryearControl purchasing decisions for goods, products or services from vendors of the their choosing
  • Make independent decisions regarding the name and look of the business, including marketing, advertising, logo design, and branding decisions
  • Independently decide business procedures, practices, and policies
  • Operate in a way that protects the region’s natural resources
  • Provide safe and fair working conditions for employees

BECOME A PARTNER See more information here.
SELL TO PARTNERS Are you a farmer or local food business with a local product to sell? Contact Farm to Business Program Manager Sarah Larson via This email address is being protected from spambots. You need JavaScript enabled to view it.  or phone at 608-310-7832 with more information about your products, availability, pricing, and delivery.

Helping businesses buy local

Fostering relationships Buy Fresh Buy Local brings together food service operations, distributors, and agricultural producers. Participating bakeries, cafes, cafeterias, caterers, grocers, hospitals, and restaurants love buy fresh, high-quality food items from local growers and producers, and we help connect them with what they're looking for. BFBL partner businesses take advantage of Southern Wisconsin's rich agricultural region, and we assist with growing trusting relationships between farmers and buyers.

Communicating successes Buy Fresh Buy Local provides branding and communications tools for participating businesses. Consumers are increasingly aware of local food and its importance, and BFBL provides an eye-catching label that evokes Southern Wisconsin's agricultural heritage and tells consumers, "You're in a place that's committed to supporting local farms."

Building awareness By hosting fun, engaging events that showcase partner businesses and a wide range of local products, Buy Fresh Buy Local builds awareness among consumers and provides them with opportunities to connect directly with local farmers, locally grown products, and BFBL partners. 


"We purchase locally because, like REAP, we are passionate about building a local food economy and infrastructure. The staff at REAP have been incredibly helpful connecting us with this community."

Patrick DePula, Salvatore's Tomato Pies

Buy Fresh Buy Local Southern Wisconsin is a chapter of the Food Routes Network. Buy Fresh Buy Local chapters connect consumers in communities throughout the country to fresh, delicious, foods grown and produced locally.