About

The overall goal of Buy Fresh Buy Local Southern Wisconsin is to develop the market for local and sustainable agricultural products. 

We are doing this in three ways:

Fostering relationships between food service operations and agricultural producers.  By providing networking resources, communication tools and marketing materials we hope to enhance the capacity of restaurants and other food service operations to take advantage of our rich agricultural region.  Growing trusting relationships between farmers and buyers is a primary focus of BFBL.

Providing a branding tool for locally grown products.  Consumers are placing increasing importance on locally grown foods.  The Buy Fresh Buy Local label will unite the various sources for local foods, from grocery stores, to restaurants and farmers' markets.  With an eye catching label that evokes our agricultural heritage, all suppliers of local foods will benefit.  Farmers can also use the label themselves to brand farm-direct products.

Educating consumers about the value of locally grown products.  While awareness of local food and its importance is increasing among consumers, we hope to show consumers how easy it is to enjoy local foods on a regular basis.  The BFBL logo tells consumers "You're in a place that's committed to supporting local farms."