Nourishing the links between land and table

Become a Partner

BFBL labelBFBL partners are bakeries, cafes, cafeterias, caterers, grocers, hospitals, and restaurants who serve food to their customers. Our partners are committed to increasing their purchase of local foods.

There are three categories for Buy Fresh Buy Local partnership:

Are you a farmer or local food business looking to sell to retail, restaurant, and healthcare buyers? Contact Sarah Larson via This email address is being protected from spambots. You need JavaScript enabled to view it. or phone at 608-310-7832 with more information on your products, availability, pricing, and delivery.

Buy Fresh Buy Local partner agreement

All Buy Fresh Buy Local partners pledge that their business:

  • Supports Wisconsin farmers and local food businesses
  • Promotes a more sustainable, regional food system

  • Controls purchasing decisions for goods, products, or services from vendors of our choosing 
  • Make independent decisions regarding the name and look of the business, including marketing, advertising, logo design, and branding decisions

  • Independently decides business procedures, practices, and policies
  • Operates in a way that protects the region’s natural resources 

  • Provides safe and fair working conditions for employees
  • Is committed to purchasing local and sustainably, emphasizing ingredients grown or produced in Wisconsin.

  • Will work to increase, expand, and promote my local food purchases in the next year
  • Will share annual purchasing data with REAP staff, indicating the total dollar value of local food purchases, and will complete all other reporting associated with the program (REAP uses this data anonymously for funding and community support purposes)

BFBL partners are also required to participate in at least two community events or promotions (see application/renewal materials for full details).

2016 Partnership Benefits

Consultation Services

REAP’s Farm to Business program provides partners with detailed consulting on procuring local products that meet your business goals and suit your operations. We emphasize long-term, sustainable relationships between producer and buyer and can help you find a variety of products in a range of quantities.

The Restaurant Rewards program started in 2014 and offers up to $500 reimbursement for restaurant partners purchasing local produce and marketing those efforts.

Marketing and Communciations

Media coverage Coverage in REAP’s email newsletter, hard copy newsletter, social media, and other media outlets. Subject to space availability, we can share partners’ announcements and news.

BFBL branding Use of BFBL graphics for marketing - beautiful, customizable images and templates. BFBL graphics are recognizable, reminding customers that your business is committed to supporting local producers.

REAP website, BFBL partners map, and Farm Fresh Atlas* listings Free listings on REAP’s website, REAP’s BFBL partners wallet map, and the Southern Wisconsin Farm Fresh Atlas (value: $110). REAP distributes 45,000+ copies of the Atlas each year and the online version receives over 44,000+ annual visitors. Partners can also purchase discounted Atlas ads. *Non-partners can purchase listings in the Atlas

Edible Madison discount 10% discount on print advertising in Edible Madison (see below for details).

Where the Locavores Go Coupon Book* Many BFBL partners list coupons in this REAP project featuring farms, restaurants, and businesses supporting local products. *Open to non-partners

Community outreach and events

REAP events Access to REAP’s popular calendar of events, celebrating our local food system and attracting thousands of attendees each year. Partners can also host Local Harvest events, showcasing their local food efforts.

Chef in the Classroom Ability to participate in this Farm to School program that provides healthy, local food lessons to middle and high school students. Recipes, guidance, chef stipends, and reimbursement available.


  1. Meet with REAP’s Farm to Business Program Director to discuss your interest in local food. Generally, future partners will already be doing some amount of local food purchasing before joining the program.

  2. Fill out a new partner profile form with the help of the program director. This process will help you determine your sourcing goals for the upcoming year and identify a marketing strategy for publicizing your use of local products.

  3. Sign the agreement, pay your annual fee and you’re a partner!

To get started, contact REAP's Farm to Business Program Manager Sarah Larson via This email address is being protected from spambots. You need JavaScript enabled to view it. or


Special partner offer: 10% discount on Edible Madison ads

Edible Madison offers a 10% discount on print advertising rates for all BFBL partners. This high-quality quarterly publication celebrates the abundance of local food in Southern Wisconsin through stories of farmers, food producers, chefs, food educators, and forward-thinking organizations behind our region’s local food movement. Buying an ad in Edible Madison is a great way for BFBL partners to reach a broader audience!

Contact Edible Madison’s Development Director, Erika Baer, at 608.287.4062 or This email address is being protected from spambots. You need JavaScript enabled to view it. to purchase advertising - be sure to mention that you’re a BFBL partner!