What is the Buy Fresh Buy Local Southern Wisconsin program?
Sometimes we refer to Buy Fresh Buy Local as a "match making" service. Our job is to help area farmers, chefs and other food service providers build lasting partnerships. We partner with restaurant and food service providers in Southern Wisconsin to help them procure and market local food through events and marketing materials.
Our goal is to generate a long-term network of local producers and buyers that provides economic benefits to all parties and gives consumers many more opportunities to eat delicious foods grown in a healthful, just, and sustainable manner.
Starting as a pilot program in 2006, the Buy Fresh Buy Local program was launched with just a handful of restaurant partners. Today, the program has grown to over forty restaurant partners in the Madison area, two grocery store partners, and three health care partners. Buy Fresh Buy Local partners pledge that their business is locally owned, strives to promote a more sustainable, regional food system, operates in a way that protects the region’s natural resources, provides safe and fair working conditions for employees, and supports Wisconsin farmers. To learn more about our fantastic partners, please click here.
Buy Fresh Buy Local Southern Wisconsin is a chapter of the Food Routes Network. Buy Fresh Buy Local chapters are connecting consumers in communities throughout the country to the freshest, most delicious locally grown and produced foods available.
The most rewarding thing about serving local foods is knowing exactly where your food is coming from, having a relationship with that person, and making something that people are going to enjoy. I also get a sense of pride serving food that is from the area.
-BFBL Partner Chef John Jerabek of Fresco